olive-oil-507129_640When shopping for olive oil, consumers are faced with a wide range of options. Multiple brands vie for attention through bottle and label design, brand building, and marketing claims. Here is what you need to know.

1. Choosing the right type of olive oil depends on how much flavor is needed, what the cooking usage will be, and the available budget. It also helps to understand the classifications and common marketing terms used on olive oil labels.

2. “Extra Virgin Olive Oil” (EVOO) is the most flavorful and the healthiest olive oil, because it is naturally produced without heat or chemicals. It retains healthy antioxidants from the olives. The range of flavors is very broad, similar to wines. The oil may be strong and peppery, mild and buttery, or anywhere in between. The natural variations result in a wide smoke point range, from about 350 degrees Fahrenheit to about 410 degrees Fahrenheit. This range is high enough for most at-home cooking.

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